Download Ebook Public Relations and Communication Management in Europe A Nation-By-Nation Introduction to Public Relations Theory and Practice (Mouton Reader)
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Book Details :
Published on: 2004-03-25
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Original language: English
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches. Las Relaciones Pblicas en Mxico: Contextos Econmico ... Referencias: Buckman Robert T. (1996). Current Status of the Mass Media in Latin America. En R. Cole (ed.). Communication in Latin America Journalism ... Global Public Relations Institute for Public Relations Brooks K.P. & Waymer D. (2009). Public relations and strategic issues management challenges in Venezuela: A discourse analysis of Crystallex International ...
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